Assistant Marketing Manager - MoneyBack

Why This Role Matters

 
At MoneyBack, we are committed to putting a smile on customers' faces by creating engaging and rewarding experiences for our members. As an Assistant Marketing Manager, you will play a key role in delivering CRM and marketing campaigns that strengthen customer engagement, enhance brand experiences, and support business growth across our O+O (Offline + Online) ecosystem. Working closely with internal teams and external partners, you will help ensure seamless campaign execution and meaningful business impact.

What You'll Be Doing

• Manage end-to-end marketing and CRM projects with clear timelines and effective execution
• Coordinate with cross-functional teams and external partners to deliver integrated campaigns
• Support customer-focused marketing initiatives across O+O channels
• Monitor project progress, identify risks, and drive timely solutions
• Maintain campaign documentation, status tracking, and process improvements
• Oversee ATL, BTL, social media, and content execution while ensuring brand consistency
• Apply a scientific and data-driven approach to evaluate campaign effectiveness and optimize performance
• Foster collaboration as our way of working to achieve shared business objectives

What You'll Bring

• Strong marketing acumen with awareness of market trends, customer behavior, and social topics
• Excellent written communication skills in English and Cantonese
• Proven project management and multitasking capabilities
• Strong stakeholder management, organizational, and time management skills
• Customer-focused mindset with a passion for delivering engaging experiences
• Ability to work effectively across teams and build collaborative partnerships
• Proactive, open-minded, and solutions-oriented approach
• Confidence in using data and insights to support decision-making
• CRM, loyalty, retail, or customer engagement experience is an advantage
  

How You Will Make An Impact

•  Deliver high-quality campaigns that enhance member engagement and strengthen customer loyalty
• Drive seamless collaboration across teams to ensure effective and timely campaign delivery
• Improve marketing effectiveness through structured project management and data-driven insights
• Contribute to the growth of MoneyBack's O+O business by creating meaningful customer experiences
• Help build a consistent and engaging brand presence across multiple customer touchpoints

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/ similar posts within the AS Watson Group.