Digital Marketing Specialist

Why This Role Matters 
This is a pivotal role supporting our O+O (Online & Offline) strategy, to deliver expert digital marketing insight and guidance that helps our Business Units increase qualified traffic, customer engagement and commercial performance across digital channels. Working closely with local market teams, agency partners and internal stakeholders, you will analyse performance, identify growth opportunities, challenge delivery partners and champion industry best practice. Through your expertise, you will help drive continuous improvement, optimise marketing effectiveness and support the delivery of exceptional customer experiences that shapes how millions of customers experience our brands so we can put a smile on our customers' faces today and tomorrow. 

What You'll Be Doing 

• Partner with Business Units to improve digital marketing performance across the full marketing mix, with a particular focus on CRM channels including email, SMS and push notifications. 
• Support the integration of CRM activity with wider digital channels such as SEO, paid media, social and affiliates to help drive qualified website traffic. 
• Analyse campaign, channel and customer performance to identify opportunities that improve engagement, customer experience and return on marketing investment. 
• Guide Business Units on CRM strategy, customer audiences, segmentation and personalisation so campaigns are more relevant and effective. 
• Work with agencies and partners to challenge performance, troubleshoot issues and encourage stronger delivery across marketing activity. 
• Encourage marketing tests and experiments that help teams learn what works, improve engagement and support commercial growth. 
• Share industry trends, emerging best practice and opportunities in AI and automation to build digital marketing capability across the Group. 

What You'll Bring 

• Experience working in digital marketing, with a strong understanding of CRM channels such as email, SMS and push notifications, and how they work alongside other marketing activities. 
• Experience using customer data to create targeted and personalised marketing campaigns that drive customer engagement and deliver results. 
• Strong analytical skills, with the ability to review marketing performance, identify opportunities and turn insights into practical recommendations. 
• A good understanding of customer journeys and how different marketing channels work together to create a seamless customer experience. 
• Strong communication and stakeholder management skills, with the confidence to influence decisions, provide expert advice and present ideas to a range of audiences. 
• A commercial mindset, with the ability to balance priorities, solve problems and focus on activities that deliver the greatest impact. 
• A passion for innovation and continuous improvement, with an interest in new technologies, AI and automation, and how they can enhance marketing performance. 

How You Will Make an Impact 

• Help Business Units make smarter marketing decisions by turning customer and performance insights into clear opportunities for growth. 
• Shape more relevant customer experiences by encouraging joined-up thinking across CRM, digital and offline marketing activity. 
• Create momentum for best practice across markets by sharing expertise, coaching others and helping teams build confidence in digital marketing. 
• Bring people together across Business Units, agencies and internal teams to solve challenges and deliver stronger outcomes for customers and the business. 
• Promote practical, scalable ways of working that make marketing activity easier to repeat, improve and measure over time. 
• Encourage a culture of testing and learning, helping teams use experimentation to understand what drives better engagement and performance. 
• Champion innovation, including AI and automation, to unlock new ways to improve efficiency, customer relevance and commercial impact. 

Who We Are 
You may not have heard of us, but you’ll know our brands! AS Watson is the world’s largest international health and beauty retailer, with over 17,000 stores across 31 markets serving over 5.3 billion customers each year. 
From Superdrug, Kruidvat and Watsons to Marionnaud, The Perfume Shop and many more, our brands are loved by customers around the world. Behind them are passionate people who are encouraged to innovate, collaborate and grow

What You Will Get From Us 

• Competitive salary and bonus scheme  
• Exclusive discounts – enjoy savings across our iconic brands 
• Holiday entitlement 
• Hybrid working model  
• Refer-a-friend scheme  
• Learning and development opportunities – grow your skills with tailored programmes 
• Mental health and wellbeing support  
• Life assurance 
• Interest-free loans