Creative Designer

Role Purpose:
This role supports the creative development on Watsons Own Brands’ social assets & POSM & display guidelines, working closely with the Exclusive Brand Marketing team & Store Design Development (SDD) to bring Watsons OwnBrands activation to life in stores with consistent brand expression and O+O customer communication.

A typical day in this Role: 

1. Social and Digital Content Creation

• Design engaging brand and product content for digital and social channels to reinforce OB storytelling and campaign messages.
• Use Adobe Creative Suite and Gen AI tools to speed up mock-up creation, image variations and layout options, before final manual refinement.
• Collaborate with Exclusive Brand Marketing to align creative with content, claims, and brand tone and voice

2. POSM & display Guidelines

• Support the development of OB POSM toolkits and display guidelines for new product launches (e.g., shelf strips, wobblers, headers, gondola ends, floor stands)
• Translate brand and campaign briefs into clear POSM solutions that specify placement, messaging hierarchy, and usage by store type and fixtures
• Prepare visual mock-ups and simple POSM layout boards to help BUs and stores understand how OB displays should look.

3. Cross-Functional Collaboration

• Support with Exclusive Brand Marketing, Store Design Development (SDD) to understand business priorities and convert them into practical POSM and display guidelines.
• Support in implementation review by checking store photos and feedback, flagging gaps versus guidelines, and proposing improvements for future waves.
  
  

This job is a good fit for You if:  

• You are a COMPETITOR. You are comfortable with taking calculated risks and you have a laser focus on achieving results. 
• You are an EXPERT.  You have in-depth knowledge of a key area and seek possible solutions through study and research.
• You are a PROBLEM SOLVER.  You make decisions based on evidence-based opinions.
• You are a COLLABORATOR.  You explore outside resources and develop contacts that may be helpful to the team. You are high energy and outgoing.
• You are a BIG PICTURE THINKER.  You are a big fan of brainstorming and collaborative idea generation. You stay up to date on trends and are always open to new possibilities.
• You are a COMMUNICATOR.  You have an ability to pick up on people’s underlying motivations and these insights makes you persuasive and inspiring.

Success will depend on:  

• You show creative thinking in turning briefs in to clear, consumer-centric social and display solutions.
• You demonstrate an innovative and digital mindset, a native AI user to work more efficiently on POSM and creative assets.
• You display strong attention to detail and brand sensitivity in artwork, copy placement, and POSM specifications.
• You build trust through stakeholder collaboration, working smoothly with Exclusive BrandMarketing, SDD, and Business Units to land OBPOSM solutions in stores.
• You are performance-driven with a passion for design and retail, keen to see your creatives brought to life and improve based on results and feedback.
• Academic background in Design, Marketing, Visual Merchandising, or related field.
• Experience in POSM design, or graphic/creative design; experience with FMCG, beauty, or retail brands is an advantage.
• Solid skills in Adobe Creative Suite (Illustrator, Photoshop, InDesign a plus); native in Gen AI creative tools (e.g.
• Midjourney, Firefly, ChatGPT or similar) is a strong advantage.
• Good communication skills and comfort working with multiple stakeholders and markets.
• Organized, detail-minded and proactive

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for the consideration of your application for relevant/ similar posts within the AS Watson Group.