Senior Marketing Executive

Role Purpose:
This is an international role to support the strategic growth of Watsons Own Brand product portfolio in Asia, focusing on the branding and communication of Watsons Own Brand products (Health and Beauty), as well as the brand management of Key Focus Brands to meet customers’ needs.
 
A typical day in this Role:

Brand Ownership & Execution 

• Partner with Brand Marketing Manager to bet he brand owner of the designated brand /product
• Develop insight-led marketing toolkits, training materials, and brand guidelines
• Partner with Asia/Eastern Europe BUs, Product Development, agencies, and regional stakeholders for seamless execution
• Consolidate program performance data and provide actionable insights to optimize future initiatives

Packaging Leadership

• Lead end-to-end packaging process with Product Development team (concept, naming & artwork)
• Gatekeep timelines and quality acrossinternal/external designers
• Ensure packaging reflects brand positioning, sustainability goals, and competitive differentiation
  

Market Intelligence

• Leverage category trends to develop customer-first positioning and briefs
• Monitor competitive landscape and shopper behavior to maintain category leadership 

This job is a good fit for You if:

• You are a DETAILER. You deliberate fully before making decisions and will need to see all the facts before reaching a conclusion. You follow up rigorously.
• You are an INNOVATOR. You will not be constrained by the past, instead viewing challenges as opportunities to change direction and explore what's ‘new and different’.
• You are a TEAM PLAYER. Your focus is on the relationships within the team. You are optimistic, energetic, and feel energized when working with others.
• You are a COLLABORATOR.  You explore outside resources and develop contacts that may be helpful to the team. You are high-energy and outgoing.

Success will depend on:

• You are keen to join retail industry with regional exposure
• You are customer-obsessed and stay close tocustomers and trends both offline and online; like to find the optimal solution for their needs
• You are strong in Marketing or Brand management
• You have a high level of ownership of your assigned scope of work
• You are motivated and enjoy teamwork.
• Solid work experience in product or retail marketing. Experience in the retail industry or advertising agency is an advantage. 
• Academic Background in Marketing or Business-related disciplines.
• Capability in managing advertising and packaging agencies to deliver business needs in Asia.
• Good organizational skills and experience in meeting tight deadlines.
• Good command of both spoken and written English and Chinese.

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the AS Watson Group.