Head of Partnerships & Marketing (MoneyBack)

Role Purpose:

The Head of Partnerships & Marketing will lead strategic initiatives to strengthen brand presence, drive customer engagement, and build high-value partnerships. This role combines leadership in marketing strategy with partnership development to deliver sustainable growth and innovative campaigns for Retail HK business and Membership Program.

A typical day in this Role:

• Strategic Leadership
  -Define and execute integrated marketing and partnership strategies aligned with business objectives.
  -Oversee brand positioning, campaign planning, and customer engagement programs.
• Partnership Development
  -Identify, negotiate, and manage strategic partnerships to enhance member / customer value propositions.
  -Hands-on involvement with partnership managers to cold call new potential partners and sell point programs  with margin generation.
  - Promote Retail Media opportunities to partners and potential advertisers, ensuring alignment with company sales targets.
• Retail Business Support
  -Support Hong Kong retail business team to drive strategic segment KPIs and enhance member experience.
  -Design and run CRM programs per segment to achieve company targets.
  -Drive cross-business unit programs to generate traffic, O+O (Online + Offline) member sales, frequency and App engagement.
• Team Management
  -Lead and mentor Marketing, CRM, Customer Service, and Partnerships teams—a total of approximately 20 teammates.
  -Foster a collaborative and high-performance team culture.
• Performance & Insights
  -Monitor KPIs across marketing and partnership initiatives.
  -Leverage data analytics to optimize campaigns and partnership ROI.
• Budget & Governance
  -Manage marketing and partnership budgets effectively.
  -Ensure compliance with internal policies and external regulations.

This job is a good fit for You if:

• You are an INQUIRER.  You often ask “Why?” and quickly look for patterns to move forward with solutions. You tend to be less traditional and more willing to try new things.
• You are a COLLABORATOR.  You explore outside resources and develop contacts that may be helpful to the team. You are high energy and outgoing. 
• You are a MEDIATOR.  You will try to bring people with divergent views closer together, to reach consensus and get everyone on the same page in order to maximize the teams' results.  
• You are a PROBLEM SOLVER.  You make decisions based on evidence-based opinions.

Success will depend on:

• Bachelor Degree or above in Digital Marketing/Marketing/Business Administration or other related disciplines.\
• 15+ years relevant work experience in leading a team of 15+.  With Track record in marketing, CRM, business negotiation & development, preferably with inhouse and loyalty program experience.
• Excellent strategic thinking, interpersonal & team-working skills.
• Business acumen and operations knowledge within Retail Industry and/or Loyalty.
• Proven management of large-scale multi-stakeholder projects from end to end.
• Proven strong problem-solving skills and a customer-focused mindset.
• Ability to work in a fast-paced, start-up style environment with tight deadlines.
• Loyalty / CRM / Data experience is ideal but not a must.
• Proficient in MS Office, Excel and PowerPoint.
• Proficient in both spoken and written English and Cantonese.
  

 

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/ similar posts within the AS Watson Group.