Technical SEO Specialist

Why This Role Matters 
This is a pivotal role focused on identifying SEO opportunities across our European businesses, defining a data‑driven SEO strategy, and implementing impactful on‑site and off‑site optimisation initiatives. 
You’ll work closely with cross-functional teams including developers, UX, design, content and eCommerce to improve organic visibility, drive performance and shape our search roadmap. This is an exciting opportunity for someone who enjoys using data to solve problems, influencing stakeholders and driving continuous improvement to support our O+O strategy, so we can put a smile on our customers' faces today and tomorrow. 

What You’ll Be Doing 

• Providing insights and analysis on organic performance and search trends, using data analysis to identify patterns and opportunities for growth 
• Performing keyword research to uncover new areas for visibility and expansion across key markets 
• Undertaking competitor analysis to build a clear view of the landscape and identify where we can strengthen our position 
• Reporting on weekly and monthly performance, communicating clearly on progress, opportunities and potential risks through performance reporting 
• Translating complex data sets into practical, actionable recommendations that support business decision making, using strong insight generation 
• Leading in-depth technical and content SEO audits, prioritising improvements that will have the greatest impact, drawing on technical SEO knowledge 
• Working closely with developers and technical teams to implement changes effectively and efficiently, building strong cross-functional collaboration
• Building strong relationships with European business units to influence adoption and ensure alignment on SEO initiatives, using stakeholder management 

What You’ll Bring 

• Strong experience in technical SEO, with a solid understanding of on-page, technical and content optimisation, including JavaScript-based websites 
• Knowledge of organic shopping listings and platforms such as Google Business Profiles, enabling you to optimise visibility across multiple touchpoints using platform knowledge 
• Confidence in analysing performance data and turning it into clear, commercially relevant recommendations through analytical thinking 
• Ability to collaborate with developers and technical teams, comfortably bridging the gap between technical and non-technical audiences through effective communication 
• Experience working cross-functionally with UX, content, eCommerce and marketing teams to deliver joined-up solutions, showing collaborative working 
• A proactive mindset, with a focus on continuously improving performance and staying ahead of algorithm and industry changes, demonstrating continuous improvement 

How You Will Make An Impact

• Exploring data and using insights to drive meaningful improvements in performance, showing natural curiosity 
• Builds positive working relationships and works collaboratively with a wide range of stakeholders, demonstrating relationship building 
• Feels comfortable in a fast-paced environment and adapts quickly when priorities shift, using strong adaptability 
• Is naturally curious and takes the initiative to spot opportunities for optimisation, applying proactive thinking 
• Can break down complex ideas into simple, accessible messages for different audiences, using simplification skills 
• Taking ownership of their work and follows through to deliver high-quality outcomes 
• Staying up to date with industry trends and is motivated by continuous learning and development 

Who We Are 
You may not have heard of us, but you’ll know our brands. AS Watson is the world’s largest international health and beauty retailer, with over 17,000 stores across 31 markets serving more than 5.3 billion customers each year. 
From Superdrug, Kruidvat and Watsons to Marionnaud, The Perfume Shop and many more, our brands are loved by customers around the world. Behind them are passionate people who are encouraged to innovate, collaborate and grow. 

What You’ll Get From Us 

• Competitive Salary and Bonus Scheme 
• Exclusive Discounts – Enjoy savings across our iconic brands 
• Holiday Entitlement 
• Hybrid Working Model 
• Refer-a-Friend Scheme – Share opportunities and earn rewards 
• Learning and Development Opportunities – Grow your skills with tailored programmes 
• Mental Health and Wellbeing Support – Because your wellbeing matters 
• Life Assurance – Peace of mind for you and your loved ones 
• Interest-Free Loans – Financial support if you need it, without the extra cost