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Content & Copywriting Intern

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Join our amazing team with us today to start your new career


Who we are:

You may not have heard of us, but you’ll know our brands! A.S. Watson is the world's largest international health and beauty retailer with over 16,000 stores in 27 markets. Each year, over 5.3 billion customers and members shop with our well-known retail brands, both online and offline, including the likes of Superdrug, Kruidvat, Watson’s, Marionnaud, The Perfume Shop, and many more.

Reporting to the eLab Content Team Leader, in this role, you will be responsible for delivering creative, compelling and concise copy for all areas of our European digital business – from blog articles and product descriptions to campaign straplines and even video scripts. You will also support in uploading finished blog copy onto the site using WordPress, sourcing media to include and ensuring the finished articles are optimized for search engines.

Additional tasks include liaising with our translation agency, reporting on blog results using Google Analytics, maintaining and coordinating multiple content calendars, proofreading various content types, and liaising with a range of stakeholders.  

A typical day in this role includes:

  • Writing articles for our European blogs, including Superdrug, The Perfume Shop and Savers
  • Supporting the Senior Copywriter on additional copywriting briefs, including (but not limited to) copy for landing pages, product descriptions, emails, interactive tools, and videos
  • Researching opportunities for new content by doing keyword research, looking at competitors and using market trends and insights
  • Brainstorming with the team on ideas for campaign straplines and narratives
  • Uploading blog content into WordPress and sourcing appropriate images or video content
  • Uploading articles into the centralised content management system and tagging with the appropriate keywords
  • Liaising with the translation agency to brief content in multiple languages, managing the content when delivered and dealing with associated admin (e.g., invoices)
  • Supporting the Content Team Leader with other tasks as needed
  • Your key stakeholders will include internal teams including Content, Production, Social Media, Design and CRM, as well as A.S. Watson businesses including Superdrug, The Perfume Shop, Savers and Marionnaud

This role would be a good fit for you if:

  • You love to write and are good with words, with exceptional attention to detail and impeccable grammar
  • You enjoy working as part of a team
  • You have some knowledge of SEO and how to write specifically for online
  • You are used to managing multiple projects and deadlines and can work under pressure
  • You are hungry to learn new skills and eager to share new ideas
  • You are passionate about health and beauty

What you’ll need:

  • Excellent written and verbal communications skills
  • A proactive attitude and high attention to detail
  • Ability to quickly learn new processes and systems
  • Flexibility to be able to take briefs and work collaboratively with colleagues
  • A basic level of SEO knowledge and how to write specifically for digital formats
  • Knowledge of WordPress or Google Analytics would be a bonus

What you’ll get from us:

  • Competitive salary, benefits and bonus scheme
  • Discounts for you and your family from some of our much-loved retailers, including Superdrug and The Perfume Shop
  • 25 days holiday with an option to buy More
  • Interest-free season ticket and personal loans
  • Excellent refer-a-friend scheme with up to £2000 up for grabs!
  • Free financial and mortgage advice from some of our partners
  • A fantastic learning and development offering to explore
  • Lots of opportunities to get involved in wellbeing initiatives to support your physical and mental health
  • …plus much More!


130 City Road,London,LONDON,EC1V 2NW


Apply now to become part of more

By joining us, you will be part of More than just a health and beauty retail group. You’ll become part of an organisation which is well-recognised all over the world.