Digital Marketing Specialist - SEO

The Role

 We are looking for an experienced SEO Specialist to drive the organic performance of our European brands which include The Perfume Shop, ICI Paris XL and many More!
This is an international role where you would be acting as an SEO Manager for these brands where you will define and lead the SEO strategy working closely with digital marketing and ecommerce managers across Europe, along with our internal teams.
You will be given the freedom to work towards developing our global organic growth strategy and be ‘the face’ of SEO within the Group. This is a fairly unique role where we have the benefits of being client side but working in an in-house digital agency.

Key Responsibilities : 

Ultimately you will be tasked with identifying the opportunities for each of the businesses, define an SEO strategy and then work towards implementing it.  As part of this the main duties of the role will include:

Insights and Analysis

• Perform keyword research
• Undertake competitor analysis
• Identify search trends
• Report on weekly and monthly organic performance
• Utilise these data sets to provide actionable insights

On-Site

• Perform SEO audits providing on page and technical recommendations
• Work closely with our developers and internal teams to implement the required changes
• Collaborate with the UX and Design, eCommerce and Content teams

And Finally…

• Build relationships with the European businesses
• Upskill the business on SEO
• Keep up to date with algorithm updates, changes to the search landscape and new opportunities

What we look for : 

• Experienced SEO professional, maybe as an SEO Manager, Senior SEO Exec or Strategist
• Strong technical SEO knowledge and experience
• Knowledge of paid search and how it can complement organic performance
• Highly proficient with search and analytical tools
• Strong attention to detail
• Confident in presenting to senior stakeholders
• Languages desirable but not essential