Back to search results

Senior Digital Business Insights Lead

Apply Apply

Apply for this role today

Join our amazing team with us today to start your new career


Aim of the role

The A.S. Watson Group eLab Technology department is looking for a talented Senior Digital Business Insights Lead to join the team in Milan. This is a new role that reports to the Head of Digital Products. As Senior Digital Business Insights Lead you will be responsible to provide timely and accurate analytical and quantitative evaluation of the digital products and innovations, in order to support the digital product team in the definition of the product roadmap and development priorities for all the European A.S. Watson Business Units. For this role we need a passionate and always up-to-date geeky professional, with digital background in eCommerce, app and innovative solutions.

Key Responsibilities

  • Keep always monitored market trends to identify new pockets of growth
  • Measure performances and detect opportunities/leaks of our digital channels to propose new solutions or ideas
  • Accurate analysis of all qualitative and quantitative traffic metrics as well as funnel trends, to detect and give actionable insights
  • Collaborate with BUs and eLab teams to gather information about new products and evaluate improvements to ensure that revenue and customer satisfaction goals are met.
  • Analyze the digital experience, to drive correct customer segmentation and find new ways to maximize conversions
  • Define new product evaluation methods and reporting with a ROI prospective
  • Business case drafting, ensuring the data reliability and actively contributing to development of Business Intelligence tools.
  • Define and track business KPIs to measure success for product area

Core Competencies

  • Master’s Degree in Economics, Statistics or related discipline. Advanced knowledge of data analysis and product evaluation methodologies
  • +5 years of experience in similar or relevant roles within a complex fast-moving organization
  • Innovative and able to think open and broadly to seize opportunities to enhance customer experience
  • Business oriented and results driven, able to manage a wide variety of projects simultaneously and to proactively react under pressure
  • Strong analytical skills able to draw conclusions from data, management information and trends
  • Fluent English spoken and written


Milan-Via Tortona 37,Milan,MILANO,20144


Apply now to become part of more

By joining us, you will be part of More than just a health and beauty retail group. You’ll become part of an organisation which is well-recognised all over the world.