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Digital Marketing Specialist - SEO

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Who we are:
You may not have heard of us, but you’ll know our brands! A.S. Watson is the world's largest international health and beauty retailer with over 16,000 stores in 27 markets. Each year, over 5.3 billion customers and members shop with our well-known retail brands, both online and offline, including the likes of Superdrug, Kruidvat, Watson’s, Marionnaud, The Perfume Shop, and many more.

We are looking for an experienced SEO Specialist to drive the organic performance of our European brands which include The Perfume Shop, ICI Paris XL and many More!

This is an international role where you would be acting as an SEO Manager for these brands where you will define and lead the SEO strategy working closely with digital marketing and ecommerce managers across Europe, along with our internal teams.

 You will be given the freedom to work towards developing our global organic growth strategy and be ‘the face’ of SEO within the Group. This is a fairly unique role where we have the benefits of being client side but working in an in-house digital agency.

A typical day in this role includes:
Ultimately you will be tasked with identifying the opportunities for each of the businesses, define an SEO strategy and then work towards implementing it.  As part of this the main duties of the role will include:
Insights and Analysis
•Perform keyword research.
•Undertake competitor analysis.
•Identify search trends.
•Report on weekly and monthly organic performance.
•Utilise these data sets to provide actionable insights.
•Perform SEO audits providing on page and technical recommendations.
•Work closely with our developers and internal teams to implement the required changes.
•Collaborate with the UX and Design, eCommerce, and Content teams.
And Finally…
•Build relationships with the European businesses.
•Upskill the business on SEO.
•Keep up to date with algorithm updates, changes to the search landscape and new opportunities.

This role would be a good fit for you if:
•You are highly proficient with search and analytical tools.
•You have a strong attention to detail.
•You are confident in presenting to senior stakeholders.
•Languages desirable but not essential.

What you’ll need:
•Experienced SEO professional, maybe as an SEO Manager, Senior SEO Exec or Strategist.
•Strong technical SEO knowledge and experience.
•Knowledge of paid search and how it can complement organic performance.
•Languages desirable but not essential.

What you’ll get from us:
•Competitive salary, benefits, and bonus scheme. 
•Discounts for you and your family from some our much-loved retailers, including Superdrug and The Perfume Shop.
•Interest free season ticket and personal loans. 
•Excellent refer-a-friend scheme with up to £2000 up for grabs! 
•Free financial and mortgage advice from some of our partners.
•A fantastic learning and development offering to explore. 
•Lots of opportunities to get involved in wellbeing initiatives to support your physical and mental health.
•…plus much More!  


130 City Road,London,LONDON,EC1V 2NW


Apply now to become part of more

By joining us, you will be part of More than just a health and beauty retail group. You’ll become part of an organisation which is well-recognised all over the world.