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Digital Marketing Manager - eCommerce

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Role Purpose:

The role will oversee the Watsons Asia digital strategy in owned, paid and earned media with a proactive and creative approach to all available digital and electronic marketing platforms.  Moreover, (s)he is responsible for ensuring such programs align with Brand guideline and standards as well as active marketing plans and budgets, while refining programs to capitalize on opportunities.


A typical day in this Role:

  • Keep updated with latest market trends on SEO/SEM, Martech, Adtech, digital marketing strategy and recommend new initiatives to grow the business
  • Work with development team, marketing teams and BUs to ensure proper implementation of SEO best practices in coding and campaigns including but not limited to change on website architecture, online content creation, linking, prioritization of keywords and optimization of landing pages, etc.
  • Analyze and track website traffic, SEO statistics, ROAS result from BUs’ digital marketing efforts to identify actionable improvement to drive the conversions
  • Leverage social media channels to amplify key messages and activities, elevating the importance of search as well as strategic and creative communication
  • Pursue and coordinate social media influencer visits and utilize available programs to integrate proper User Generated Content

This job is a good fit for You if:

  • You have strong digital marketing sense and expertise in SEO/SEM
  • You would like to pursue your career in eCommerce
  • You love to connect with people across different departments/countries
  • You enjoy fast paced environment and teamwork

What we look for:

  •  University graduate in Marketing, Business or related disciplines
  • Minimum of ten years of experience in social media, digital marketing, and related industries. Agency background is preferred
  • Excellent command of English and Chinese (both written and spoken) with the ability to manage multiple stakeholders, agencies and vendors
  • Strong SEO/SEM experience with eCommerce background; keep abreast of the latest trends and best practices in SEO and SEM
  • Solid understanding of performance marketing, conversion and online customer acquisition
  • Demonstrate knowledge of mobile, emerging and social media applications, ranking factors, search engine algorithms
  • Ability to multi-task effectively, manage multiple projects while being cognizant of deadlines and priorities
  • Hands-on experience with website analytics tools (e.g., Google Analytics, Firebase, SEMrush, Digimind, etc.)
  • Strong ability to analyze data and provide evidence-based recommendations
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/ similar posts within the A.S. Watson Group.

Location

Watson House,1-5 Wo Liu Hang Road,Hong Kong,Fo Tan NT Hong Kong

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