Back to search results

Public Relations Officer

Apply Apply

Apply for this role today

Join our amazing team with us today to start your new career


Role Purpose:

Working in a dynamic team to support execution of PR events and projects, handle media enquiries and maintain good media & KOL relations for leading retail brands in Hong Kong, Watsons, FORTRESS, PARKnSHOP.

A typical day in this Role:

  • Support execution of PR and sustainability related initiatives of external and internal events including pressconferences, product launches, award ceremonies, volunteer activities, etc.
  • Support in all written communications including press releases, speeches, social media posts, write-ups for external and internal communication materials.
  • Coordinate media interviews and shootings, and KOL seedings.
  • Handle media hotline and media enquires.
  • Generate exposure for branding and sustainability initiatives, both news stories and social media.
  • Establish and maintain effective working relationship with media and KOL.
  • Prepare news clipping & coverage reports, PR & sustainability-related reports.

This job is a good fit for You if:

  • You are a Collaborator - You explore outside resources and develop contacts that may be helpful to the team. You are high energy and outgoing. 
  • You are a Detailer - You deliberate fully before making decisions and will need to see all the facts before reaching a conclusion. You follow up rigorously. 
  • You are a Team Player - Your focus is on the relationships within the team. You are optimistic, energetic and feel energized when working with others. 
  • You are a Problem Solver - You make decisions based on evidence-based opinions. 

What we look for:

  • At least 2-3 year of public relations experience with consumer brands.
  • A good team player with excellent communication and interpersonal skills, strong sense of responsibility and attentive to details as well as passion to work in a fast-paced retail environment.
  • Excellent command in written and spoken English and Chinese, proficiency in Putonghua is an added advantage.
  • Strong PR network with media & KOL and familiar with media & KOL landscape.
  • University degree holder with major in Communications, Language, PR & Marketing, Journalism or equivalent.
  • High proficiency in MS Office applications and Chinese word processing.
  • Creative and energetic personality.
  • Able to work independently and under pressure.

information provided will be treated in strict confidence and be used only for consideration of your application for relevant/ similar posts within the A.S. Watson Group.


Watson House,1-5 Wo Liu Hang Road,Hong Kong,Fo Tan NT Hong Kong


Apply now to become part of more

By joining us, you will be part of More than just a health and beauty retail group. You’ll become part of an organisation which is well-recognised all over the world.