Marketing Manager

Role Purpose:

Marketing Manager serves as the key driver of developing the marketing strategy and delivering customer-focused benefits with consistent marketing communications across multiple channels in timely manner.

A typical day in this Role:

• Build a win-win strategy and initiatives to optimize members benefits also maximize business outcome to different stakeholders
• Develop strong collaborative relationships and work closely with prospective partners, internal teams and other stakeholders to drive forward delivery of plans with execution excellence
• Formulate strategic marketing plans by customer insight and behavioral data, keep adjusting the strategy and key components including vehicles, offers, messaging and creative to maximize the ROI
• Translate strategy into actions and lead the team to deliver performance driven marketing campaigns across different online/offline channels and customer touch points
• Ensure seamless integration to achieve the agreed objective from different stakeholders across analytics, marketing, systems integration and operation
• Set target and project performance forecasts, manage the budget and make ongoing recommendations for improvement and optimization

This job is a good fit for You if:

• You are a COMMANDER.  You take the initiative and tend to start discussions and move groups into new areas of exploration, towards the goal. 
• You are a COMMUNICATOR.  You have an ability to pick up on people’s underlying motivations and these insights makes you persuasive and inspiring. 
• You are a BIG PICTURE THINKER.  You are a big fan of brainstorming and collaborative idea generation. You stay up to date on trends and are always open to new possibilities. 
• You are a PROBLEM SOLVER.  You make decisions based on evidence-based opinions. 
• You are an EVALUATOR.  You analyze information and ideas both from within and outside the team and study your feasibility in terms of the team’s objectives. 

Success will depend on:

• Bachelor Degree or above in Digital Marketing/Marketing/Business Administration or other related disciplines
• 8 years or relevant work experience in business negotiation, content management and digital marketing, preferably with inhouse and E-commerce experience
• Excellent interpersonal & team-working skills
• Business acumen and operations Knowledge within the Retail Industry and/or the Loyalty
• Proven management of large-scale multi-stakeholder projects from end to end
• Proven strong problem-solving skills and a customer-focused mindset
• Ability to work in a fast-paced, start-up style environment with tight deadlines
• Loyalty / CRM / Data experience is ideal but not a must
• Proficient in MS Office, Excel and PowerPoint
• Proficient in both spoken and written English and Cantonese

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/ similar posts within the A.S. Watson Group.