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Assistant Brand Marketing Manager

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Role Purpose:

This is an international role to support the strategic growth of Watsons Own Brand product portfolio in Asia, focusing on the branding and communication of Watsons Own Brand products (Health and Beauty), as well as the brand management of Key Focus Brands to meet customers’ needs.

A typical day in this Role:

  • Reporting to Brand Marketing Manager, Exclusives, as the Brand PIC for portfolio of brands and ranges covering both the health and beauty categories, in close collaboration with Product Development,  local BUs and marketing agencies.
  • Lead brand development and marketing communication of the brand portfolio including brand story, packaging design development, design guidelines and marketing toolkits.
  • Work closely with BUs on campaign execution.
  • Explore CRM insights from data and identify actionable recommendation pertaining to the assigned brands.
  • Responsible for budget maintenance and control for the marketing campaigns.

This job is a good fit for You if:

  • You are an INQUIRER.  You often ask “Why?” and quickly look for patterns to move forward with solutions. You tend to be less traditional and more willing to try new things. 
  • You are an INNOVATOR.  You will not be constrained by the past, instead viewing challenges as opportunities to change direction and explore what's ‘new and different’.
  • You are a BIG PICTURE THINKER.  You are a big fan of brainstorming and collaborative idea generation. You stay up to date on trends and are always open to new possibilities. 
  • You are a COMMUNICATOR.  You have an ability to pick up on people’s underlying motivations and these insights makes you persuasive and inspiring. 


Success will depend on:

  • Excellent command of both English and Chinese.
  • Min. 6 years working experience in retail marketing or FMCG with university degree in marketing or communications or equivalent.
  • Brand Management in health or beauty products is preferred.  Any experience in Merchandising / product development is an advantage.
  • Regional and local experience preferred.
  • Other success factors:
    •Dreams Big: ambitious, passionate and out to achieve big goals
    •Customer obsessed: stays close to customers and trends both offline and online;  find the optimal solution for their needs
    •Positive and effective leader: ability to communicate and collaborate with other teams in multiple markets, as well as agencies; self-motivated, adaptable and flexible team player
    •Outstanding time management and organizational skills: manage multi-projects from budget  to development and production to achieve on-time delivery with high quality


We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/ similar posts within the A.S. Watson Group.


Watson House,1-5 Wo Liu Hang Road,Hong Kong,Fo Tan NT Hong Kong


Apply now to become part of more

By joining us, you will be part of More than just a health and beauty retail group. You’ll become part of an organisation which is well-recognised all over the world.