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(Assistant) CRM Analyst

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Role Purpose:

This CRM Analyst will support in guiding the business units across Asia to set up campaigns & provide CRM analyses to uncover business insights.

A typical day in this Role:

  • Perform a wide range of customer-centric analyses, including campaign performance, purchase behaviors, & customer loyalty.
  • Collaborate with business units in Asia to set up campaigns & create analyses highlighting business opportunities & areas for growth.
  • Develop regular dashboards to evaluate performance of CRM campaigns.
  • Prepare presentations highlighting key insights & actionable recommendations.
  • Organize monthly meeting with business units in Asia to drive alignment & share best practices.

This job is a good fit for You if:

  • You are a TEAM PLAYER. Your focus is on the relationships within the team. You are optimistic, energetic and feel energized when working with others. 
  • You are a DETAILER.  You deliberate fully before making decisions and will need to see all the facts before reaching a conclusion. You follow up rigorously. 
  • You are an INQUIRER.  You often ask “Why?” and quickly look for patterns to move forward with solutions. You tend to be less traditional and more willing to try new things. 


Success will depend on:

  • University graduate in Business,  Marketing, Statistics, or related fields
  • 2-3 years of data analytics experience, preferably in FMCG or retail industry.
  • Candidates with less experience will be considered as Assistant CRM Analyst.
  • Experience in campaign management tools, e.g., Adobe, is highly preferred.
  • Experience in analytical/ reporting tools (e.g., SQL/ Tableau) will be an advantage.
  • Strong analytical skills with numerical sense.
  • Good business and marketing acumen

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/ similar posts within the A.S. Watson Group.


Watson House,1-5 Wo Liu Hang Road,Hong Kong,Fo Tan NT Hong Kong


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By joining us, you will be part of More than just a health and beauty retail group. You’ll become part of an organisation which is well-recognised all over the world.