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Senior Marketing Officer - Watsons (Own Brand)

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Role Purpose:

As a Senior Marketing Officer, you will be able to support business units in Asia and Eastern Europe who responsible for the development and implementation of effective brand building strategies. And packaging development support to achieve OB business goals

 

A typical day in this Role:

  • Marketing Support and Brand Management:
    - Assist to the marketing team to define brand equity objectives, strategies, and plan of action through relevant consumer insights generation together with Consumer Insight team as drivers of commercial advantage or brand building differentiation

    - Create marketing launch toolkit, training manual and guidelines

    - Ongoing liaison and coordination with Own Brand Team and Business Units in Asia and Eastern Europe, agency service providers, and management team to ensure the brand, consumer and trade activities are implemented

    - Analysis of programs and results: Co-ordinate and consolidate with BUs qualitative, and quantitative analysis of programs, activities for future planning 
  • Packaging Support:
    - Assist the packaging development from product concept, naming, formulation, design concept to artwork development

    - Work closely with internal designer for artwork development. Good project management skill to meet different needs and tight timeline

    - Development of brands packaging design consistent with brand DNA and positioning
  • Provide market intelligence, trends and insight on H&B brands and products through desk research and internet
  • Review brand performance and sales. Monitor and advise business units on marketing plan and execution

This job is a good fit for You if:

  • You are keen to join retail industry with regional exposure
  • You are strong in Marketing or Brand management
  • You have high level of ownership on your assigned scope of work
  • You are motivated and enjoy teamwork

What we look for:

  • Degree in Marketing or Business-related disciplines.
  • Minimum 5 years’ experience in product marketing, with experience in retail industry or advertising agency experiences is preferable. 
  • Strong capability in managing advertising and packaging agencies to deliver business needs in Asia
  • Good organizational skills, and experience in meeting tight deadlines
  • Excellent communication, independent and teamwork skills 
  • Fluent in both spoken and written English and Chinese, Mandarin is a plus

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/ similar posts within the A.S. Watson Group.

Location

Watson House,1-5 Wo Liu Hang Road,Hong Kong,Fo Tan NT Hong Kong

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