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Senior Marketing Specialist

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Role Purpose:

The Senior Marketing Specialist is responsible for campaign delivery from ideation to execution and post-campaign evaluation. This role will work in a fast-paced and dynamic environment to deliver the best offers and experience to our members.
You will closely work with cross-functional partners with a highly organization skill and a positive attitude to drive a seamless and error-free customer experience across online and offline.

A typical day in this Role: 

  • Work collaboratively with stakeholders to deliver quality marketing campaigns including templates, communications, operation flow and customer journeys
  • Implement processes to ensure cross-channel (online & offline) communications (visual and copy) aligned with brand guidelines and convey consistent message to drive the agreed objective
  • Ensure delivery of the brand value proposition to customers and benefits to the stakeholders
  • Work with cross-functional teams to carry out the end-to-end testing of campaigns and offers
  • Well communicate and brief to the relevant stakeholders within defined timelines and ensure smooth implementation from various parties
  • Improve customer experience through planning, execution and measurement

This job is a good fit for You if:

  • You are Marketing LOVERS
  • You have high level of ownership on your assigned scope of work
  • You are motivated and enjoy teamwork

What we look for:

  • Bachelor Degree in Digital Marketing or Marketing related discipline
  • 4+ years or relevant work experience in marketing, content management and digital marketing with retail industry, preferably with inhouse and E-commerce experience
  • Ability to work with multiple stakeholders across multi-functional teams
  • A responsible, well-organized, result orientated, and positive approach combined with innovative thinking and problem-solving
  • Good communication and creative skills
  • Experience in project management and ability to meet tight deadlines
  • Loyalty / CRM / Data experience is ideal but not a must
  • Proficient in MS Office, Excel and PowerPoint
  • Proficient in both spoken and written English and Cantonese

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/ similar posts within the A.S. Watson Group.


Watson House,1-5 Wo Liu Hang Road,Hong Kong,Fo Tan NT Hong Kong


Apply now to become part of more

By joining us, you will be part of More than just a health and beauty retail group. You’ll become part of an organisation which is well-recognised all over the world.