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Marketing Manager - MoneyBack

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Role Purpose:

Marketing Manager serves as the key driver of MoneyBack value proposition, developing the marketing strategy and delivering customer-focused benefits with consistent marketing communications across multiple channels in timely manner.

A typical day in this Role: 

  • Build a win-win strategy and initiatives to optimize members benefits also maximize business outcome to different stakeholders
  • Develop strong collaborative relationships and work closely with prospective partners, internal teams and other stakeholders to drive forward delivery of plans with execution excellence
  • Formulate strategic marketing plans by customer insight and behavioral data, keep adjusting the strategy and key components including vehicles, offers, messaging and creative to maximize the ROI
  • Translate strategy into actions and lead the team to deliver performance driven marketing campaigns across different online/offline channels and customer touch points
  • Ensure seamless integration to achieve the agreed objective from different stakeholders across analytics, marketing, systems integration and operation
  • Set target and project performance forecasts, manage the budget and make ongoing recommendations for improvement and optimization

This job is a good fit for You if:

  • You are Marketing LOVERS
  • You have high level of ownership on your assigned scope of work
  • You are motivated and enjoy teamwork

What we look for:

  • Bachelor Degree or above in Digital Marketing/Marketing/Business Administration or other related disciplines
  • 8 years or relevant work experience in business negotiation, content management and digital marketing, preferably with inhouse and E-commerce experience 
  • Excellent interpersonal & team-working skills
  • Business acumen and operations Knowledge within the Retail Industry and/or the Loyalty
  • Proven management of large-scale multi-stakeholder projects from end to end
  • Proven strong problem-solving skills and a customer-focused mindset
  • Ability to work in a fast-paced, start-up style environment with tight deadlines
  • Loyalty / CRM / Data experience is ideal but not a must
  • Proficient in MS Office, Excel and PowerPoint

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/ similar posts within the A.S. Watson Group.

Location

Watson House,1-5 Wo Liu Hang Road,Hong Kong,Fo Tan NT Hong Kong

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