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Digital Content Specialist

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 Job Responsibilities

  • Creation of different types digital contents (social media posting, digital photographs, blog, infographics, video) that drive traffic and engagements for our business units
  • Develop content editorial calendar that match branding position and marketing objectives
  • Manage the social media platforms and branded content for business units on a daily basis. Duties include KOL outreach and coordination of writing editorial
  • Work with the business units to execute the content marketing strategy and plans through social media, online ad campaigns, and other digital channels
  • Conduct market research and social listening to identify market trending topics where to use effectively to engage target audience
  • Coordinate with internal and external parties to optimize the online customer journey to create engagement opportunities
  • On-site support on social events may be required

 

 Job Requirements

  • University graduate in marketing, journalism, communications, or relevant discipline
  • Hands-on experience of content creation with proven results
  • Excellent written communication skills in both Chinese and English with editorial awareness
  • Experience in photography and social media account management will be a great bonus
  • Proficiency in content production tools (Photoshop, illustrator, Adobe Premiere, Final Cut Pro, etc)
  • Passion for art; creative, proactive, and strong in strategic thinking
  • Excellent time management skills, and ability to meet deadlines

Location

Watson House,1-5 Wo Liu Hang Road,Fo Tan,Shatin NT Hong Kong

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