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CRM Manager

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Champion the Customer and put a smile on our customers faces!

This is a brand new role working with our business units to leverage customer understanding and to plan CRM & programme strategy. You will work with our Group divisions, business units and supplier partners to realise the commercial value of data. 

 

Key responsibilities 

  • Driving positive performance in line with the CRM KPIs through driving member sales growth, acquisition and retention.
  • Defining and delivering the CRM action plan within Business Units across Europe
  • Development and implementation of the programmes strategy, working with the business units to drive value from the CRM programmes in line with growth potential
  • Automating the customer journey for members across channels, aligned to the CLC Journey
  • Ongoing review of CRM activity and programme performance; collaborating with the CRM teams across Europe to create best in class communication plans, email execution and customer journey both online and offline
  • Using Customer Insight to refine the CRM plan throughout the year
  • Development and delivery of reporting on all key metrics measuring programme performance and effectiveness

About you:

  • Experience in CRM planning/coordination and programme management
  • Expected minimum of around 5 years’ experience in a similar role
  • Ideally educated to Degree level in relevant subject such as Business or Marketing 
  • Systems experience, Adobe would be an advantage 
  • Experience within the Retail or FMCG industry would be desirable 
  • Strong analytical skills with the ability to interpret complex data sets to support commercial planning

Location

2nd Floor Hutchinson House,5 Hester Road,London,BATTERSEA,SW11 4AN

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