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Conversion Rate Analyst (12 month maternity cover)

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The role

We are looking for an experienced Analyst to join us to cover 12 months maternity leave. You will have a passion for understanding commercial data with a focus on developing new, innovative data enhancements. You will play a key role within the Digital Team supporting the eStore Analytics Manager in producing new functionality within the analytics tool to assist in more detailed marketing analysis. 


Key Responsibilities 

  • Continuously develop team reporting, driving insight into the team
  • Manage the GTM accounts for desktop and mobile to optimize live tags as well as implementing and managing the tracking set up
  • Liaise with I.T to implement tracking via Source Code to drive further analytics insights 
  • Work with I.T to develop innovation projects such as cross device, cross channel and cross platform to better understand the full user journey
  • Research and implement new industry features to increase and expand data collection
  • Build a more comprehensive reporting pack, including dashboards, monitoring channel performance and present this back to key stakeholders
  • Build additional APIs to support various teams, helping to understand data
  • Conduct on-demand analysis to support various teams
  • Be responsible for supporting and training the teams on all new developments and features
  • Supporting ad hoc insight projects

Skills & Experience required

  • An expert in Google Analytics 360 suite including; Analytics, GTM & Data Studio.
  • Experience in A/B Testing using tools such as Optimizely, GA-Optimize or similar.
  •  Experience in SQL for GA Big Query
  • Microsoft Excel experience
  • Demonstrable skills working with large data sets & databases
  • Must understand the marketing/digital landscape
  • Strong problem-solving skills
  • Good communication skills

Location

130 City Road,London,LONDON,EC1V 2NW

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