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Consumer Insights Manager

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Working in the Health & Beauty Asia & Eastern Europe Marketing team, this regional role is responsible for developing and driving customer insights and strategy to support business initiatives and brand building for both Watsons and Watsons brands.
 

Responsibilities:

  • Translate business needs and questions into effective research strategy
  • Utilize quantitative and qualitative methodologies to understand consumers and market performance
  • Lead development and execution of consumer studies on brand strategy, brand tracking, campaign development,
    store design, product reviews, packaging design, category optimization, customer satisfaction, customer relationship management, etc.
  • Correlate data from multiple sources (e.g. consumer surveys, sales data, CRM data, syndicated research) to derive actionable business insights and growth opportunities for business units

 


Job Requirements

  • Degree in Marketing, Business or related disciplines
  • Min. 7 years of relevant exp., preferably in retail/FMCG industry/research agency with at least 2 years in managerial level
  • Proactive and curious personality; detail-minded and can work independently
  • Good command of English and Chinese
  • Good interpersonal skills and able to build rapport with stakeholders and external agencies
  • Knowledge of data analysis software (e.g. Wincross, Q Research Software, SPSS); exp. with data visualization is a
    plus

     


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