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Social Media Specialist

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 Job Responsibilities

  • To develop content calendar and to generate creative content
  • To integrate social media strategies with PR, digital and event campaigns align with brand
    objectives, from brainstorming to execution & reporting
  • To understand strengths and weaknesses of different social media channels(Facebook, Instagram, Weibo, WeChat, YouTube, etc.) and knowledge of organic and paid content for each channel
  • To collaborate closely with internal & external stakeholders on social and digital marketing
    campaign, providing KPI to ensure the success of each campaign
  • To obtain strong understanding of advertising metrics (CTR, CPM, ROAS, ROI etc)
  • To maintain good relationship with partners and customer through various communication channels
    including but not limited to social media
  • To manage social media marketing campaign budget, overseeing campaign executions and
    post-campaign evaluations
  • To assist the team with executing paid advertisement on social; Hands on experience with high
    scale advertising on Social Media platforms is highly advantageous



 Job Requirements

  • Bachelor's degree in marketing, communication, journalism or related field
    2+ years of experience with digital/social media marketing/management for an online retailer or
    similar online business
  • Knowledge of Hong Kong’s F&B, beauty, technology and travel trends is preferred
  • Strong in production tools (Photoshop, illustrator, Adobe Premiere, Final Cut Pro, etc)
  • Proven ability to drive marketing initiative; analyze usage and customer behavior metrics to drive
    improvements
  • Attention to details and with strong proof-reading and editing ability
  • Good command of spoken and written English and Chinese
  • Attention to detail and highly organised
  • Excellent communication, interpersonal, presentation skills with the ability to influence and
    motivate others
  • Energetic, humble and outgoing with can-do attitude
  • Hands on experience with high scale advertising on Social Media platforms is highly advantageous
  • Candidates with less experience or fresh graduate will also be considered 
    as Social Media Coordinator


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