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Group CRM Analyst

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Join our amazing team with us today to start your new career


This CRM Analyst will work with the CRM teams across Asia to support the planning and executing of CRM strategies, along with support on campaign performance evaluation 


  • Work collaboratively with CRM teams across business units to plan, develop and implement CRM programs
  • Perform a wide range of customer-centric analyses, including pre/post campaign evaluation, to formulate appropriate CRM tactics and assess program performance
  • Develop dashboards to evaluate program effectiveness on acquisition, retention and profitability
  • Prepare presentations highlighting key insights and actionable recommendations based on analysis results
  • Provide guidance and best practices to enhance CRM capabilities across business units


  • University degree holder in Business / Marketing / Statistics / Information Management or related fields
  • 3-5 years hands-on experience in developing and implementing CRM, loyalty, or direct marketing programs, preferably in retailing/ FMCG
  • Knowledge in campaign management tools (e.g. Siebel / Adobe); Experience in analytical/reporting tools (e.g. SQL / Tableau) will be an advantage
  • Strong business and marketing acumen
  • Excellent project management and communication skills


Watson House,1-5 Wo Liu Hang Road,Fo Tan,Shatin NT Hong Kong


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