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Conversion Rate Analyst

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The role

We are looking for an experienced Analyst who has a passion for understanding commercial data with a focus on developing new, innovative data enhancements; you will play a key role within the Digital Team supporting the Digital Marketing Analyst in producing new functionality within the analytics tool to assist in more detailed marketing analysis.

Core Accountabilities

  • Continuously develop team reporting, driving insight into the team
  • Manage the GTM accounts for desktop and mobile to optimize live tags as well as implementing and managing the tracking set up.
  • Liaise with I.T to implement tracking via Source Code to drive further analytics and insights whilst keeping onsite page performance optimal. 
  • Work with I.T to develop innovation projects such as cross device, cross channel and cross platform to better understand the full user journey.
  • Research and implement new industry features to increase and expand data collection.
  • Manage projects such as GA-Optimize enhancements, becoming owner & curator of the tool and leading A/B and split testing pre and post analysis projects.
  • Build a more comprehensive reporting pack, including dashboards, monitoring channel performance and present this back to key stakeholders.
  • Build additional APIs to support various teams, helping to understand data.
  • Conduct on-demand analysis to support UX improvements, business improvements and marketing campaign analysis.
  • Be responsible for supporting and training the teams on all new developments and features.
  • Supporting ad hoc insight projects

Skills required & Experience

  • An expert in Google Analytics 360 suite including; Analytics, GTM & Data Studio.
  • Experience in Google Tag Managers Firebase set up.
  • Experience in A/B Testing using tools such as Optimizely, GA-Optimize or similar.
  • Experience in SQL for GA Big Query
  • Experience in JavaScript (beneficial not Essential)
  • Experience in HTML (beneficial not Essential)
  • Microsoft Excel experience
  • Demonstrable skills working with large data sets & databases
  • Must understand the marketing/digital landscape
  • A love of data, someone who is eager to learn and improve our work and offering
  • Strong problem solving skills
  • Good communication skills

Key Stakeholders

  • Business Unit’s eCommerce and Social teams
  • eLab Analyst Marketing, eCommerce and Design teams

Location

130 City Road,London,LONDON,EC1V 2NW

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