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Social Media Analyst

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Aim of the role

We are looking for an experienced Analyst who has a passion for understanding commercial data with a focus on social; you will play a key role within the Digital Team supporting the Digital Marketing Analyst in producing detailed marketing analysis to the wider Marketing, eCommerce department and Business Units across Europe.

 

Key Responsibilities

  • Support the Digital, Marketing and eCommerce Department in delivering campaign analysis across our various marketing channels.
  • Continuously develop team reporting, driving insight into the team
  • Generate insights reports, gathering social media data from Social Listening Tools and Google Analytics
  • Work closely with our European brands and Social Media Specialist to deliver continued commercial growth of the Social Insights, identifying opportunities and monitor performance of the brands KPI objectives
  • ssist in setting up, managing and optimizing the social listening tools for our brands, with the aim of sharing analysis and presenting insights to help inform strategy.
  • Main vendor contact and super user for the Social Listening Tool
  • Reporting on the topics/trends happening across various social media channels.
  • Supporting ad hoc insight projects

Core Competencies

Skills required & Experience:

  • An understanding of Google Analytics, and Google Tag Manager
  • Microsoft Excel experience
  • Competence with social listening tools (super user experience)
  • Competence with native platform analytics: Facebook insights, Twitter analytics, YouTube analytics
  • Demonstrable skills working with large data sets & databases with strong problem-solving skills
  • Must have experience in working with end-to-end social listening projects 
  • Must understand the marketing/digital/social landscape
  • A love of data, someone who is eager to learn and improve our work and offering
  • Experience in SQL for Google Analytics Big Query, and implementing tagging via GTM (Not Essential)

Key Stakeholders

  • All our European brands eCommerce and Social teams 
  • Analytics, Marketing, eCommerce and Design teams

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