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(Senior) Social Media Specialist - Regional Marketing

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To support the Regional Marketing team in developing overall social digital marketing strategy and execution plan.

Responsibilities:

  • Prepare weekly, monthly and quarterly analytics on social media to improve our performance
  • Explore opportunities to leverage with social media sites, e.g. Facebook , Google, WeChat, tiktok or new and upcoming channel
  • Get up-to-date information and insights from industry to build Best Practices for Business Units
  • Understand Business Units' specific needs and provide support by reviewing and analyzing social digital media with them
  • Be the Watsons social page administrator and Customers Services on product information or any queries
  • Understand Watsons retail brand and Own Brand insights to provide creative inbound marketing solutions to be included in the campaign toolkit.
  • Work with eCommerce team and other Regional teams to provide social media ideation

Job Requirements

  • Bachelor Degree holder, 3-5 years of relevant experience in digital marketing, demonstrating progressive career growth and pattern of exceptional performance
  • Prior track record of “breakthrough” consumer engagement through exceptional content marketing.  Prepare and write guideline for the social media
  • Expert knowledge of social media channels and methods of marketing communications through social media.
  • Strong problem solving, excellent interpersonal and leadership skills
  • Able to collaborate effectively with others in a highly-matrix environment
  • Excellent in reading and writing English and Chinese

Location

Watson House,1-5 Wo Liu Hang Road,Fo Tan,Shatin NT Hong Kong

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