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CRM Analyst (Regional Marketing)

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This position will work in our Health & Beauty Asia & Eastern Europe Marketing team to support the execution of innovative CRM strategies for Watsons Brand.

 

Responsibilities:

  • Implement and manage effective CRM strategies, programs & events for customer retention regionally and business expansion.
  • Prepare regular/ad hoc reports on customer, market and competitor insight and identify strategies/actionable recommendations for boosting customers' loyalty.
  • Collaborate cross-functionally with local CRM team, Group CRM team, Group IT team to deliver business process and system enhancement across all CRM solutions
  • Provide guidelines and best practices sharing to enhance BUs CRM core competences on building CRM programs
  • Monitor the KPI measurements covering members active rate, sales participation,  members growth and sustainability and CRM programs across business units

Job Requirements

  • Degree in Marketing, Business or related disciplines
  • Min. 3 years of relevant work experience in Customer Relationship Management, preferably in retail/FMCG industry
  • With knowledge in campaign management tools (e.g. Siebel/Adobe campaign)
  • SQL knowledge is an advantage
  • Strong business and marketing acumen
  • Proficient in both spoken and written English, Chinese (including Mandarin)
  • Good communication skills
  • Proficient in MS Office especially Word, Excel and PowerPoint

Location

Watson House,1-5 Wo Liu Hang Road,Fo Tan,Shatin NT Hong Kong

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