Back to search results

CRM Analyst (Regional Marketing)

Apply Apply

Apply for this role today

Join our amazing team with us today to start your new career


This position will work in our Health & Beauty Asia & Eastern Europe Marketing team to support the execution of innovative CRM strategies for Watsons Brand.



  • Implement and manage effective CRM strategies, programs & events for customer retention regionally and business expansion.
  • Prepare regular/ad hoc reports on customer, market and competitor insight and identify strategies/actionable recommendations for boosting customers' loyalty.
  • Collaborate cross-functionally with local CRM team, Group CRM team, Group IT team to deliver business process and system enhancement across all CRM solutions
  • Provide guidelines and best practices sharing to enhance BUs CRM core competences on building CRM programs
  • Monitor the KPI measurements covering members active rate, sales participation,  members growth and sustainability and CRM programs across business units

Job Requirements

  • Degree in Marketing, Business or related disciplines
  • Min. 3 years of relevant work experience in Customer Relationship Management, preferably in retail/FMCG industry
  • With knowledge in campaign management tools (e.g. Siebel/Adobe campaign)
  • SQL knowledge is an advantage
  • Strong business and marketing acumen
  • Proficient in both spoken and written English, Chinese (including Mandarin)
  • Good communication skills
  • Proficient in MS Office especially Word, Excel and PowerPoint


Watson House,1-5 Wo Liu Hang Road,Fo Tan,Shatin NT Hong Kong


Apply now to become part of more

By joining us, you will be part of More than just a health and beauty retail group. You’ll become part of an organisation which is well-recognised all over the world.