Creative Designer

Role Purpose:

This role supports the creative development of Watsons Own Brand social assets, POSM, and display guidelines, working closely with the Exclusive Brand Marketing team and Store Design Development (SDD) to bring Watsons Own Brand activations to life in stores. Through consistent brand expression and seamless O+O customer communication, the role helps create engaging, enjoyable experiences—always with the goal of putting a smile on customers’ faces.


A typical day in this Role: 

1. Social & Digital Content Creation

• Design engaging, customer‑centric brand and product content for digital and social channels to strengthen Own Brand storytelling and campaign messages across O+O (Offline + Online) touchpoints.
• Leverage Adobe Creative Suite and Gen AI tools to accelerate mock‑up creation, image variations, and layout exploration, applying data and performance insights to guide creative optimisation before final refinement.
• Collaborate closely with Exclusive Brand Marketing to ensure creative execution aligns with brand strategy, content objectives, claims, tone, and voice—always with the customer experience at the core.

2. POSM & Display Guidelines

• Support the development of Own Brand POSM toolkits and display guidelines for new product launches (e.g. shelf strips, wobblers, headers, gondola ends, floor stands), enhancing in‑store visibility and shopper engagement.
• Translate brand and campaign briefs into clear, insight‑led POSM solutions that define placement, messaging hierarchy, and usage by store type and fixtures, ensuring seamless O+O customer communication.
• Prepare visual mock‑ups and practical POSM layout boards to help Business Units and stores clearly understand execution standards and deliver consistent brand experiences.

3. Cross‑Functional Collaboration & Continuous Improvement

• Work collaboratively with Exclusive Brand Marketing and Store Design Development (SDD) to understand business priorities and convert them into practical, scalable POSM and display guidelines.
• Support implementation reviews by analysing store photos, feedback, and execution data, identifying gaps versus guidelines and proposing data‑driven improvements for future rollout waves.
• Champion collaboration as a way of working, sharing learnings and best practices to continuously improve execution quality and customer impact.

This job is a good fit for You if:  

• You are a COMPETITOR. You are comfortable with taking calculated risks and you have a laser focus on achieving results. 
• You are an EXPERT.  You have in-depth knowledge of a key area and seek possible solutions through study and research.
• You are a PROBLEM SOLVER.  You make decisions based on evidence-based opinions.
• You are a COLLABORATOR.  You explore outside resources and develop contacts that may be helpful to the team. You are high energy and outgoing.
• You are a BIG PICTURE THINKER.  You are a big fan of brainstorming and collaborative idea generation. You stay up to date on trends and are always open to new possibilities.
• You are a COMMUNICATOR.  You have an ability to pick up on people’s underlying motivations and these insights makes you persuasive and inspiring.

Success will depend on:  

• You show creative thinking in turning briefs in to clear, consumer-centric social and display solutions.
• You demonstrate an innovative and digital mindset, a native AI user to work more efficiently on POSM and creative assets.
• You display strong attention to detail and brand sensitivity in artwork, copy placement, and POSM specifications.
• You build trust through stakeholder collaboration, working smoothly with Exclusive BrandMarketing, SDD, and Business Units to land OBPOSM solutions in stores.
• You are performance-driven with a passion for design and retail, keen to see your creatives brought to life and improve based on results and feedback.
• Academic background in Design, Marketing, Visual Merchandising, or related field.
• Experience in POSM design, or graphic/creative design; experience with FMCG, beauty, or retail brands is an advantage.
• Solid skills in Adobe Creative Suite (Illustrator, Photoshop, InDesign a plus); native in Gen AI creative tools (e.g.
• Midjourney, Firefly, ChatGPT or similar) is a strong advantage.
• Good communication skills and comfort working with multiple stakeholders and markets.
• Organized, detail-minded and proactive

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for the consideration of your application for relevant/ similar posts within the AS Watson Group.