Vital Statistics

  • Founded in 1992 
  • Joined A.S. Watson Group in 2005 
  • 250+ stores in UK and Ireland 
  • Largest number of Fragrance foundation graduates in the UK

Voted a Sunday Times Top 100 Best Company to Work For every year since 2012 

The Pefume Shop opened their first three retail stores over 20 years ago in 1992. Since then they have grown to be the largest single category fragrance retailer in the UK, and in 2005 became a member of the growing A.S. Watson Group.

The brand is increasingly recognisable across the UK and Ireland through their growing presence on the high street and online. With year on year objectives of growing the business as a whole, they are well known for offering great fragrance deals on the high street and for being the 'go to' experts for service.

The relaunched eCommerce website and multiple customer focused initiatives (including click and collect, store to door and Shutl) are proof of their investment in multichannel convenience. As well as this, they’ve been rolling out in-store iPad technology to support in the delivery of world class customer service.

Their passion for fragrance and commitment to providing an outstanding customer experience simply shines through everything they do, Plus, they’re one of the Sunday Times Top 100 Best Companies to work for in the UK – what more could you ask for?

To find out more about The Perfume Shop: