Vital Statistics

  • Founded in 1975 
  • Joined A.S. Watson Group in 2002 
  • 1000+ stores across The Netherlands and Belgium 
  • 15,000+ employees 
  • 3 million in store customers every week 

Leading the health and beauty market in The Netherlands and Belgium, Kruidvat is proud to welcome over 3 million customers into their stores every week. The brand’s 15,000+ employees work hard every day to help them achieve the brand motto: “Continuously surprising, always a good deal”.

Their focus on value for money means that they always ensure they are competitively priced, and as well as great prices, they ensure their products are good quality, too. In fact, the Kruidvat own brand offering is the best value for money in the Benelux!

They aim to always offer their customers that little bit more, which is why, as well as their health and beauty offering, they also stock toys and homeware items. Just one more reason customers flock in their millions to shop with Kruidvat! 

To find out more about Kruidvat: