Vital Statistics

  • Founded in 1968 in Brussels, Belgium
  • Joined A.S. Watson Group in 2002 
  • Around 150 stores across The Netherlands and 110 in Belgium, as well as 5 in Luxemburg 
  • 3,000+ employees

Luxury perfume brand ICI PARIS XL was founded in the late 1960s in Ixelles, Brussels. Since then it has grown to be one of the best loved health and beauty specialists in Benelux with around 250 stores and over 3,000 employees. Operating across The Netherlands, Belgium, Germany and Luxemburg, ICI PARIS XL’s aim is to bring a touch of red carpet glamour to the lives of ordinary people.

Their stylish perfumeries offer a great range of top brands, as well as outstanding customer service from their in store advisors. Always on hand to offer highly tailored advice and a smile, ICI PARIS pride themselves on well trained advisors who are always up to date with latest developments and most recent products.

A well as their extensive product offering including cosmetics, skincare and fragrances from international top brands, their loyalty programme grants exclusive access to extra benefits. Their philosophy of “making luxury products accessible for the general public” is still alive in their perfumeries today, where they welcome thousands of customers into their stores and onto their website every week for an unforgettable beauty shopping experience.

To find out more about ICI Paris XL: